Corporate Communications Activities
We are always by your side!
As a customer-oriented company, Garanti Pension and Life places customers at the heart of its communication activities, as in all its other operations. The Company communicated its umbrella concept of "Always by Your Side" via a range of media that included radio, newspapers, magazines, and out-of-home.
Hobby Clubs welcomed more than 30,000 participants.
Launched in 2008, Garanti Pension and Life Hobby Clubs celebrated its seventh anniversary in 2015.
The Company's Hobby Clubs – numbering 18 – aim to introduce various hobbies to members and facilitate socializing among members. To date, more than 30,000 Garanti Pension customers have participated in a total of 2,500 activities.
Garanti Pension's Internet Branch is always by your side with its new look and features!
Adopting a customer-centered approach in the digital world as well, Garanti Pension revamped the Internet Branch in line with the latest digital trends and customers' needs. The new responsive design enables access from all desktop computers and mobile devices. As a result, Garanti Pension is now supporting its customers on desktops, mobile devices and tablet computers. With its unique features and rich content, Garanti Pension's Internet Branch has introduced many firsts to the sector. Customers can now log on the website with either their Garanti Pension passwords or Garanti Bank customer information.
We are on Instagram, Twitter and Periscope!
Since 2011, Garanti Pension has maintained warm, sincere engagement with the Company's followers through its Facebook page. In 2015, the Company began reaching out to potential customers by launching "Social PPS," an advantageous private pension plan, which is offered only via Facebook.
In addition, Garanti Pension added Instagram to its social media portfolio. Instagram is mainly used for promoting Hobby Club activities with a friendly, effective tone that is suitable to the nature of this popular social media tool.
Achieving yet another first in the sector, Garanti Pension launched Twitter chats to respond to customers' questions about private pension, life insurance and Hobby Clubs.
Garanti Pension closely monitors the latest trends in digital media and strives to reach different customer segments via channels that are suitable for them. Accordingly, Garanti Pension was the only company in the sector to broadcast on Periscope. In collaboration with its Hobby Club partners, the Company broadcast live various hobby activities – such as cooking, sailing, among others – and communicated the opinions of expert trainers on this platform. Garanti Pension continues to communicate via new media.
Corporate Social Responsibility Projects
Garanti Pension took its first step towards achieving sustainability by signing the "United Nations Global Compact," the world's largest voluntary corporate responsibility initiative.
In all its business activities, Garanti Pension acts in a socially responsible manner, a key component of the Company's management approach. In 2015, Garanti Pension carried out numerous efforts targeting the education and healthcare of children.
The "Back to School" project celebrated its fifth anniversary in 2015.
Garanti Pension and Life carries out the "Back to School" initiative in collaboration with the Istanbul Provincial Directorate of National Education and Boğaziçi University. Having celebrated its fifth anniversary in 2015, the project seeks to lure elementary school-age children who are forced to work for a living outside school hours back to school on a full time basis. In 2015, Garanti Pension carried out the "Back to School" initiative at 14 schools in eight districts in Istanbul, reaching some 1,500 students and their parents. To date, the Company has reached out to a total of 5,500 children.
The Company provides children with academic support and social activities throughout the year in order to help them leave their jobs and return to school full time, strengthen their ties with the school and boost their academic success.
Garanti Pension knows from experience that families play a key role in preventing and ending child labor. Therefore, the Company continued to hold "Family and Children Communication Seminars" in 2015, as it has in previous years.
In 2015, 300 Garanti Pension volunteers actively participated in and provided support to the "Back to School" project.
700 working children have helped to return to school full time over the past five years.
In collaboration with the Community Volunteers Foundation, we continue to support children's education and personal development.
Since 2006, Garanti Pension has provided support to the Community Volunteers Foundation for their projects directed at children's education and personal development. In 2015, the Company continued to support efforts that assist children who have been denied their right to education due to financial hardship.
"Mobile Healthcare Units" provide free healthcare services to children.
In 2015, Garanti Pension continued to support the Mobile Healthcare Units initiative spearheaded by Ayhan Şahenk Foundation. This social responsibility project is primarily focused on general medicine and pediatrics.
Since its founding, Garanti Pension has always acted in a socially responsible manner. To date, the Company has undertaken and supported many projects that have benefited society as a whole.
In this spirit, Garanti Pension adopts and implements the principles of sustainability, which is defined as: "Development that meets the needs of the present without compromising the ability of future generations to meet their own needs."
The Company signed the United Nations Global Compact.
Garanti Pension took its first step towards achieving sustainability by signing the "United Nations Global Compact," the world's largest voluntary corporate responsibility initiative. As a signatory, the Company demonstrated its commitment to implementing the internationally recognized principles related to human rights, labor standards, environmental protection and anti-corruption efforts, and immediately began working toward this goal.
Garanti Pension achieved another first in the sector by signing the United Nations Women's Empowerment Principles.
Garanti Pension achieved yet another milestone in pursuit of sustainability in September 2015 when the Company signed the United Nations Women's Empowerment Principles, which aim to advance gender equality and empower women in the workplace, marketplace and community. Subsequently, Garanti Pension began work to attain these objectives.