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Competitive Advantages

Garanti Pension and Life's most important competitive advantage in both private pension and life insurance is its experience and skill in the bancassurance area. The synergy between the Company and its main distribution channel Garanti Bank is an unrivaled model that has attracted the sector's attention for many years. Garanti Pension and Life has a significant competitive advantage with not only the compatibility between the Company and Garanti Bank in terms of advanced technology infrastructure, systems and regional sales organization, but also with the depth of collaboration carried out within a shared corporate culture and service approach.

Our Outmaneuvering Advantages

 

Brand equity of "Garanti"

  • The reliability provided by the Garanti brand
  • The synergy and collaboration with Garanti Bank

Financial strength and an advanced technology infrastructure

  • Robust capital and stable financial structure
  • Reinsurance capacity
  • Profitable risk acceptance practices
  • Continuously improving technology infrastructure

 

Customer-centric service approach

  • Customized and exclusive solutions for the needs of customers
  • Continuous development of after sales services
  • Practices that reinforce closer customer relationships

Corporate culture and human resources

  • Organizational structure that enables rapid adaptation to a changing market environment
  • Creative and highly competent workforce capable of taking initiative
  • Emphasis on life-long development
  • Internal customer satisfaction efforts

 

Effective sales force

  • Effective use of bancassurance
  • Superior alternative distribution channels and widespread distribution network